If you could hear the buzz surrounding Game On! 2017 during our bookfair preview video you would understand why ARC is critical to readers.
Access. Relevance. Choice.
Access - to LOTS of books. Relevance - Subjects, topics, & genres meaningful to the reader.
This part is the simplest, yet we complicate it. Choice - what the reader WANTS to read.
That’s the recipe for magic (don’t keep it a secret).